About FP Movement

Which is to say, about you…

If you were to compare Free People today to Free People in, say, 1984 (the year we launched as a wholesale line), you might find it interesting to see that, at our heart, we are inherently the same.

Meaning that, in our nearly 40 years of business, the sensibilities that we observed, catered to, and nurtured then are still those that our community — you — expect from us each and every day.

At the time our founders discovered a need — people wanted something a little different in their wardrobe. Something tangible, unexpected, playful and real. So many of our signature pieces featured these elements predominantly — color, hand detailing, embellishment…sometimes all three.

You responded with great enthusiasm. At last, there was a place where you, lovers of adventure, music, whimsy and creativity, could congregate. And shop. And feel confident in who you were and what you wore.

This mutual understanding and dedication has remained our hallmark ever since. And what led us to explore and play within the activewear realm, as so many of you (as well as our Free People staff) spend your days and nights — through activities like Skiing, Yoga, and Hiking — in pursuit of Fitness, Wellness, Happiness. FP Movement was born of that endeavor, a platform where lovers of leggings, sports bras, workout tees, tanks, puffers and fitness gear can congregate and, together, lift one another up.

It’s a philosophy that would later incorporate beauty + wellness as a means of helping you achieve balance both inside and out.

Perhaps one of FP Movement’s greatest achievements is our support of Girls Inc., whose mission it is to inspire young girls to be STRONG, SMART and BOLD through advocacy, programming and donations. 1% of your daily FP Movement purchases helps to support Girls Inc. fitness and wellness programming.

Thank you for wanting something different.

And thank you so much for being part of our global FP Movement Community.

XO