When the associated business swing open their doors in spring 2018, the Pinecrest mixed-use entertainment district at I-271 and 27349 Harvard Road in Orange Village truly will have something for everyone.
Officials unveiled additional details about the project’s newest tenants last Thursday during a ceremony that marked the end of preliminary site work and the beginning of construction on Fairmount Properties’ and the DiGeronimo Companies’ $230 million plan to make Pinecrest an east side destination to live, work, play and stay.
Calling it the "SUB-urban downtown of the East side,” Fairmount Properties principal Chris Salata said Thursday’s event was a good time to celebrate, noting that the project’s completion is only 18 months away. He says Pinecrest has been five to seven years in the works, involving the purchase and demolition of 31 homes on the 58-acre property.
“Functioning as a downtown, Pinecrest will be well represented with retail, office, high-end luxury apartments and a hotel,” says Salat. “The retail will be a combination of the best and new-to-market local, regional, national and entertainment retailers.”
Clearing, demolition and site work began on the property in 2015, while vertical construction on Pinecrest began in August.
New tenants announced last week include retailers Vineyard Vines, REI, West Elm, Allure Nail Spa, Columbus-based Vernacular, and Canton-based Laura of Pembroke. Salata said an Orangetheory Fitness center is also planned.
In January, Fresh Water reported on the forthcoming arrival of Silverspot Cinemasand Pinstripes bowling, bocce and Italian food. Whole Foods Market will build a 45,000-square-foot prototype store.
Dining options are chef-driven, mostly locally-owned restaurants, including Red, the Steakhouse, Flip Side burgers, Firebirds Wood Fired Grill, City Works Eatery and Pour House, Fusian, Bipibop Asian grill and Restore Cold Pressed juice.
Rochester, N.Y.-based DelMonte Hotel Group announced in September that it will build a 145-bed AC by Marriott at Pinecrest.
“Given the quality of the tenant mix, we wanted to make sure that our hotel not only complemented but also enhanced the overall project,” says Alexander DelMonte, president of DelMonte Hotel Group. “The AC brand is a lifestyle brand with a focus on efficient and elegant design, the brand is new to Marriott and new to the United States and was, in our opinion, the only option for this development.”
Eighty-seven apartments will go in alongside the 400,000 square feet of retail space and 150,000 square feet of Class A office space. Salata reports there will be mostly one- and two- bedroom units, with a few three-bedroom apartments, all of which will have direct access to the 1,000-car parking garage.
Additional parking will be available on the street and lots, including a lot that will connect to the theater via a grand staircase and escalator. “No matter where you park, you can get to the main street, Park Avenue, in a couple of minutes,” says Salata.
The pedestrian-friendly layout of Pinecrest is just one of the factors that sets the district apart from its nearby competition, Legacy Village and Eton at Chagrin, says Salata. “Legacy has no residential, no theater and only a small amount of office space,” he explains. “Eton has some of that, but we are a true entertainment and lifestyle district around the clock.”
The complex includes plenty of greenspace, including a one-acre public plaza where people can gather, attend concerts and other entertainment or simply relax.
Independence Construction is the general contractor and construction manager for the project, which will create 200 construction jobs. Independence Excavatingworked on the site development. Both companies are under the DiGeronimo Companies umbrella. Currently, the project is on-budget and on schedule for the 2018 completion.
When finished, Pinecrest will employ more than 2,300 people.
Salata says the timing for Pinecrest is perfect for a region on the rise. “It a great story for Cleveland,” he says, adding that many of the retailers are new to the Cleveland market. “It shows that the [national] retail community is ready for Cleveland.”