Laura of Pembroke to Expand in Cleveland Area

Jackson Twp. – Laura of Pembroke is looking forward to having a second location open early in 2018 in the eastern suburbs of Cleveland.

The local retailer has signed on with Fairmount Properties to open a second store at Pinecrest, a 58-acre mixed-use development under construction off Interstate 271 at the Harvard Road interchange in Orange. The $230 million project includes 400,000 square feet of retail space, along with office space, a hotel and apartments.

"We're happy to be part of Pinecrest," said Lauren Bosworth, a member of the family that owns and operates the women's fashion and home furnishings store.

Pinecrest plans to have all of the retail operations open in the spring of 2018. A number of national retailers have signed on, including organic grocer Whole Foods, outdoor and camping equipment retailer REI, contemporary home furnishings store West Elm and women's fashion accessory seller Vernacular. Several restaurants and a theater are part of the plan.

Bosworth said Laura of Pembroke had been considering a second location north of Akron and that led to becoming part of Pinecrest. The local retailer began talking about the possibility of opening in First & Main Hudson, which is managed by Fairmount Properties. Those discussions led to the agreement to become part of Pinecrest.

Laura of Pembroke has a customer base in the Akron and Cleveland area, so a new location farther north makes sense, Bosworth said.

Planning for the new location is taking place as Laura of Pembroke marks 30 years in business. Laura Sirpilla Bosworth, Veronica Sirpilla and John B. Sirpilla opened the store in 1987 in Rocky River on Cleveland's west side. The business moved to its current location, at 3119 Whipple Ave. NW, in 1993.

The store originally featured women's clothing and accessories. Susan and John A. Sirpilla joined the business and it broadened to include home furnishings and accessories, gifts and interior design consulting. Lauren Bosworth, Laura's daughter, is the newest member of the team.

Bosworth said the Pinecrest location will focus on women's fashions and accessories, as well as gifts, while offering a touch of home furnishings. The Pinecrest store will be smaller than the local store, which limits the amount of space available for furnishings.

Over the past two years Laura of Pembroke has seen its interior design and lighting business grow, Bosworth said. The growth led to the addition of warehouse space, including a 5,000-square-foot expansion nearing completion.

Since 1998, Fairmount Properties has grown to be a well- respected industry leader across multiple real estate platforms throughout the U.S.